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The Ultimate Marketing Plan

  • Bellarmine University 2001 Newburg Road Louisville, KY, 40205 United States (map)

Do you feel a sense of urgency that your business should jump on the digital bandwagon? Do you know your customer?  First, before you jump in, you need to gain an understanding of which tactics are right for you. You have to develop a strategy. So, how do you decide what solution is best for your business? How do you find time to do it all? The solution is to create an Ultimate Marketing Plan.

The Ultimate Marketing Plan- For Business Owners Who Want to Generate Leads and Grow, will equip you with the tools necessary for success. Unlike other marketing courses or online webinars, this is a hands-on course where you will walk away with an actionable marketing plan, valued at more than $5000.

The Ultimate Marketing Plan is a three-part program taught by Ify Whitfill of Red•i Marketing, LLC, and includes expert guests who will present on specialized topics. Your completed marketing plan will position your business to effectively identify your customers, discover the best ways for your business to reach them, then identify resources to automate your processes and save you time. In the Ultimate Marketing Plan you will learn:

WEEK 1 (February 9th, 9am-12n)

Objective: Build a well-informed customer persona using research techniques
Takeaway: A completed worksheet of your customer persona

Objective: Develop a realistic budget that aligns with your goals
Takeaway: Goal Sheet and Profit First™ budget sheet
(Special Guest Brittnie Eiden)

Objective: Gain an understanding of your competitive advantage(s) and your competitors
Takeaway: Completed SWOT, Competitive Analysis, and Unique Selling Proposition statement


WEEK 2 (February 16th, 9a-12n)

Objective: Develop a cohesive brand that connects the essence of your business with your customer.
Takeaway: Brand Identity Summary
(Special Guest Raechele Gray)

Objective:  Using your goals from the previous week, gain an understanding of marketing strategies and which one(s) align with your goals
Takeaway: Strategic Plan Outline

Objective: Understand different marketing tactics and what mix you should use to reach your audience.
Takeaway: Tactical Marketing Outline

WEEK 3 (February 23rd, 9a-12n)

Objective: Understand how technology can save your business money
Takeaway: List of available technology to improve marketing operations 

Objective: Learn how business intelligence can help you make strategic decisions
Takeaway: A list of actionable items to use in your business to make impactful decisions
(Special Guest Jeff Rushton)

Objective: Using Data to drive growth
Takeaway: A summary of your data and analytics with insights and actionable items you can use for your business

Seating is limited

Disability accommodations should be requested by contacting the Louisville SBDC at or 502-625-0123.