YELP 201 (WEBINAR)
Aug
28
10:00 AM10:00

YELP 201 (WEBINAR)

Join Emily Hagedorn, senior community/marketing director for Yelp in Louisville, online for a deeper dive into how businesses can leverage Yelp's free tools and their reviews to get more customers. This is for businesses that have already claimed their business' page on Yelp and have a basic knowledge of Yelp's tools. Topics to be covered include responding to reviews in a way that can add more content to your page if reviewers aren't already doing that for you, as well as how important it is for businesses to add their own photos to their review page to maximize SEO and how to use Yelp content as part of social media efforts

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Own Your Own Business
Sep
14
8:00 AM08:00

Own Your Own Business

Dreaming about starting your own business but aren't sure how? You aren't alone in feeling unsure about how to take the first step. SCORE and Louisville Small Business Development Center present this session that will help you understand what it takes to be your own boss. 

Topics include:

Personal Traits of an Entrepreneur
Marketing and Accounting Basics
Legal and Insurance Considerations
Technology for Your Business
Business Plan Preparation
Financial and Money Management

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GOOGLE Get Your Business Online (WEBINAR)
Aug
13
12:00 PM12:00

GOOGLE Get Your Business Online (WEBINAR)


Learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps.  Get hands-on help creating or updating your business profile or a simple website.

In this session our presenter will show you how to:
*Create or claim your Google My Business listing
*Manage your business info across Google Search and Maps
*Use Google My Business to connect with potential customers
*Create a free website using the info from your Business Profile

Presenter: Dave Delaney, Google-supported trainer

 

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YELP 101 (WEBINAR)
Aug
7
10:00 AM10:00

YELP 101 (WEBINAR)

Join Emily Hagedorn, senior community/marketing director for Yelp in Louisville, online as she walks you through how to leverage Yelp's free tools to get more customers. This webinar will include information on claiming your business page via Yelp, which is free to do, as well as basic info on adding important info to your Yelp page, using check-in offers and responding to reviews.

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Financial Planning for Business Owners
Jul
30
9:00 AM09:00

Financial Planning for Business Owners

  • 140 Whittington Parkway Louisville, KY, 40222 United States (map)
  • Google Calendar ICS


Certified Financial Planner, Dylan Cole and his partner Jake Hughes from Northwestern Mutual will be joining us on July 30th to educate on financial planning concepts as a business owner. They will discuss how to create financial freedom through comprehensive financial planning. Their goal for everyone attending--to be empowered with some good strategies and habits to create financial security, while teaching how to protect against the risks that could keep you from attaining your goals. Here are some topics they plan to cover:

  • How to create your own benefits as a business owner

  • Unique ways to mitigate taxes as a business owner

  • Business succession planning & buy-sell agreement funding strategies

  • Debt Management Planning

  • Cash flow management

  • Retirement planning

 

 

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Business Plan Boot Camp
Jul
20
to Jul 27

Business Plan Boot Camp

The number one mistake entrepreneurs make when starting a business is not having a written business plan.  Having a written set of instructions to guide you is critical, and the research behind the plan allows you to identify hurdles as well as opportunities before you launch.  Already have a business?  A business plan is key when you want to grow your business too.

A well written business plan takes time, patience, and research.  Why struggle needlessly when this course can walk you step by step through the process; whether you are contemplating a startup, growing a business or looking for financing.

Disability accommodations should be requested by contacting the Louisville SBDC at sbdcinfo@uky.edu or 502-625-0123.

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HR Toolkit: Job Descriptions & Employee Handbooks (webinar)
Apr
9
12:00 PM12:00

HR Toolkit: Job Descriptions & Employee Handbooks (webinar)

  • Louisville Small Business Development Center (map)
  • Google Calendar ICS

As a small business owner, you are juggling many hats. One of the most time consuming aspects of your job is ensuring your employees are productive and engaged. As a business owner, have you effectively communicated expectations to your employees? Employees want and need to know what is expected of them. This includes understanding their job responsibilities as well as the rules, norms and procedures to help them navigate the workplace. This webinar will explore the need for an employee handbook and the need for job descriptions.

Job descriptions are the key to many areas of human resources management. We will discuss the importance of the job description and how to effectively write and implement job descriptions for your small business.

Every business, small or large, should have some way to communicate policies and expectations to its employees. An Employee Handbook is a great resource. We will discuss the need for a handbook, what should and shouldn’t be included and how to effectively implement.
Disability accommodations should be requested by contacting the Louisville SBDC at sbdcinfo@uky.edu or 502-625-0123.

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