Facebook & Instagram Paid Advertising (webinar)
May
22
12:00 PM12:00

Facebook & Instagram Paid Advertising (webinar)

  • Louisville, KY, 40202 United States (map)
  • Google Calendar ICS

Presented by: 
Kerry DeMuth of RevLocal 
Kerry is a proven marketing executive, highly recognized for producing and launching strategic marketing, advertising, public relations, digital and social media campaigns. Her work has increased brand awareness, penetrated new markets, guaranteed substantial cost savings, and increased sales profit. 
From over 30 years of experience working in the television industry, running an advertising agency, and serving as a marketing executive for several corporations, Ms. DeMuth is well suited for her current role as a trusted digital marketing partner for local businesses. As a member of the Kentucky RevLocal team, Ms. DeMuth develops new customer relationships in the Louisville and Southern Indiana area. 
Ms. DeMuth earned a bachelor’s degree in both Journalism and English from Indiana University, in Bloomington

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Own Your Own Business
Jun
1
8:00 AM08:00

Own Your Own Business

Dreaming about starting your own business but aren't sure how? You aren't alone in feeling unsure about how to take the first step. SCORE and Louisville Small Business Development Center present this session that will help you understand what it takes to be your own boss. 

Topics include:

Personal Traits of an Entrepreneur
Marketing and Accounting Basics
Legal and Insurance Considerations
Technology for Your Business
Business Plan Preparation
Financial and Money Management

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A Simple Recipe for Social Media Success
Jun
5
12:00 PM12:00

A Simple Recipe for Social Media Success

As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources. That’s why in this session we’ll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn: ? How to choose the right social networks for your business ? The 15-minute social media plan ? How to find and share the best content ? Getting started in the pay-to-play world of social media ? How to Convert your Social Followers into Email Subscribers! ? Live Q&A 

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Financing a Restaurant Venture
May
20
6:00 PM18:00

Financing a Restaurant Venture

Starting a restaurant is a risky venture with a high rate of failure, even with Louisville on Southern Living's  recent "Top 10 Food City" list. For this reason lenders are hesitant to approve loans for restaurants.

For this workshop we've asked Perry Dunn from Huntington Bank to share what they want an owner to have before approving a loan.

Topics include: 

  • Franchise vs Non-Franchise

  • SBA 7(a) loan overview

  • Down Payment Requirements

  • What Constitutes Equity

  • Credit requirements

  • Experience

  • Leasing vs. purchasing real estate

 

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HR Toolkit: Job Descriptions & Employee Handbooks (webinar)
Apr
9
12:00 PM12:00

HR Toolkit: Job Descriptions & Employee Handbooks (webinar)

  • Louisville Small Business Development Center (map)
  • Google Calendar ICS

As a small business owner, you are juggling many hats. One of the most time consuming aspects of your job is ensuring your employees are productive and engaged. As a business owner, have you effectively communicated expectations to your employees? Employees want and need to know what is expected of them. This includes understanding their job responsibilities as well as the rules, norms and procedures to help them navigate the workplace. This webinar will explore the need for an employee handbook and the need for job descriptions.

Job descriptions are the key to many areas of human resources management. We will discuss the importance of the job description and how to effectively write and implement job descriptions for your small business.

Every business, small or large, should have some way to communicate policies and expectations to its employees. An Employee Handbook is a great resource. We will discuss the need for a handbook, what should and shouldn’t be included and how to effectively implement.
Disability accommodations should be requested by contacting the Louisville SBDC at sbdcinfo@uky.edu or 502-625-0123.

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Business Plan Boot Camp
Jan
26
to Feb 2

Business Plan Boot Camp

The number one mistake entrepreneurs make when starting a business is not having a written business plan.  Having a written set of instructions to guide you is critical, and the research behind the plan allows you to identify hurdles as well as opportunities before you launch.  Already have a business?  A business plan is key when you want to grow your business too.

A well written business plan takes time, patience, and research.  Why struggle needlessly when this course can walk you step by step through the process; whether you are contemplating a startup, growing a business or looking for financing.

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